What sets us apart

At CMG, we’re more than a broker – we’re a growth partner. With national reach and deep regional insight, we help emerging and established CPG brands navigate the complexities of retail. Our strength lies in relationships, category expertise, and a commitment to long-term success.

Our approach is built on:

Local expertise with national scale

Strong retailer partnerships across every region

A hands-on, collaborative mindset

Meet the team

Accelerating brands with expertise

Our leadership team is the backbone of CMG's success, each member bringing a wealth of knowledge and a proven track record in the CPG industry. At Critical Mass Group, we specialize in propelling Consumer Packaged Goods (CPG) brands to new heights. Our team of seasoned professionals brings decades of combined experience in sales, merchandising, and data analytics, ensuring that every brand we partner with achieves sustainable growth and market success.

Critical Mass Group
Dan Morad
Founder & CEO
Critical Mass Group
Randy Evans
President
Critical Mass Group
Rachel Robb
EVP of Growth
Critical Mass Group
Leah Talbot
Sr. Director of People
Critical Mass Group
Shawn Cummings
Sr. Director of Operations
Critical Mass Group
Jennifer Monaco Lofgren
SVP of Sales | East
Critical Mass Group
Jamie Brent
VP of Sales | Central
Critical Mass Group
Eric Smith
VP of Sales | West
Critical Mass Group
Derrick Ramsey
VP of Sales | Kroger
Critical Mass Group
Martin Madrid
Sr. Director of Sales l Target
Critical Mass Group
Mandy Urtnasan
VP of Finance
Critical Mass Group
Liz Sepinski
Sr. Director of Sales | Northeast
Critical Mass Group
Christian Harris
Director of Sales | Publix
Critical Mass Group
Amy Sacco
Director of Sales | Sprouts
Critical Mass Group
Allie Cotter
Director of Sales | Midwest
Critical Mass Group
Tara Cherigo
Director of Sales | Southwest
Critical Mass Group
Brooke Wright
Director of Sales | NorCal/PNW
Critical Mass Group
Tyler Healey
Director of Sales | SoPac
Critical Mass Group
Phil Konan
Sr. Director of Field Sales
Critical Mass Group
Christie Engle
Director of Distributor Relations
Driving growth  Critical Mass Group
Optimizing performance  Critical Mass Group
Accelerating success  Critical Mass Group
Delivering impact  Critical Mass Group
Driving growth  Critical Mass Group
Optimizing performance  Critical Mass Group
Accelerating success  Critical Mass Group
Delivering impact  Critical Mass Group

“Working with CMG has been one of the best decisions we’ve made. With a team-to-brand ratio of 2:1, we get exceptional time, attention, and support. Randy’s data focus drives success in today’s market, and Dan’s competitive, winning mentality sets the tone for the whole organization.”

Emily Groden, Founder/CEO

“CMG helped us scale faster than we ever imagined. Their team was instrumental in driving our national growth, not just by opening doors, but by showing us how to walk through them with discipline, strategy, and execution.”

Yanni Hufnagel, Founder/CEO

“Throughout our journey, CMG has been a dependable and valued partner. They took the time to understand our brand, helped shape our retail strategy in several key regions, and have continued to provide excellent support as we have scaled there. We’re grateful for their ongoing support.”

Ben Goodwin, Co-Founder/CEO

“Working with CMG has felt like a true extension of our brand. Their energy, experience, and network gave us instant credibility and real momentum. They understood our category, knew how to tell our story, and made sure the right people heard it.”

Evan Quinn, Co-Founder/CEO

“A rare mix of hustle and heart. Smart, resourceful, and always in our corner. Their team brought fresh thinking, airtight execution, and a sense of partnership that made every tough moment easier and every big win sweeter. We couldn’t have asked for a better broker partner.”

Kat Kavner, Co-Founder/CEO

“They helped us break through in a category that’s anything but simple. Their attention to detail and belief in our mission made a huge impact. They understood our unique brand from day one and helped translate that into shelf presence and sell-through.”

Oded Brenner, Founder/CEO

“Bringing on CMG felt like hiring an entire in-house team overnight. Every strategy session feels like we’re building this together. The level of care, execution, and alignment they bring makes it feel like we’ve expanded our internal team with experts who are just as invested in our success as we are.”

Jonathan Srour, Founder/CEO

Join our team

At CMG, we're always on the lookout for passionate individuals eager to make a difference in the CPG landscape. If you're driven, innovative, and ready to accelerate brands, we'd love to hear from you.​