Accelerating
food & beverage brands to
critical mass
In physics, critical mass triggers unstoppable momentum. In business, it’s when a brand scales without limits. We help food & beverage brands reach that point – and blow past it.
 Critical Mass Group
 Critical Mass Group
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+369% YoY dollar
growth on 2x
increase in door
count

 Critical Mass Group

+241% YoY
dollar growth

 Critical Mass Group

10x growth in
door count

 Critical Mass Group

Grew scan
sales from $0
to $500M+

 Critical Mass Group

 Broker partner
since inception
in 2018

 Critical Mass Group

+112% YoY
dollar growth

 Critical Mass Group

Increased door
count by 20,000

 Critical Mass Group

Launched 17
SKUs off-cycle
at large natural
national retailer

We help food and beverage brands grow beyond distribution. Through brokerage, merchandising, and business intelligence services, we drive meaningful expansion – and build lasting success.
0+
Retail
doors
0+
Retailer
partnerships
$0B+
Retail
sales
0+ years
Accelerating food &
beverage brands
Broker coverage that actually moves product
Helping brands land on the right shelves. Click a region on the map to view supported retailers in that area.
National Accounts
 Critical Mass Group
Boise, ID
 Critical Mass Group
Cincinnati, OH
 Critical Mass Group
Phoenix, AZ
 Critical Mass Group
Minneapolis, MN
 Critical Mass Group
Lakeland, FL
 Critical Mass Group
Austin, TX
 Critical Mass Group
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 Critical Mass Group
 Critical Mass Group

Proven results for brands you know

Whether it's helping to sell your first unit, or scale into a large national retailer, we've done it for some of the most exciting brands.

Small portfolio

Focused, dedicated & engaged

White-glove service

Proactive, responsive & supportive

Advanced technology

Organized, efficient & accurate

Accelerate your brand

“Working with CMG has been one of the best decisions we’ve made.”

“We owe a huge part of our national growth to the CMG team.”

“CMG helped us grow into the brand we are today.”

“They helped us punch above our weight from the very beginning.”

“They helped us reimagine what growth could look like for a modern pantry brand.”

“They helped us break through in a category that’s anything but simple."

Accelerate your brand
Field coverage
Feet on the ground. Eyes on growth.
We don’t just make connections — we show up. Our field teams are active in high-growth regions across the U.S., bringing brands to life where it counts.
 Critical Mass Group
 Critical Mass Group
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Our services

Broker services

Sales development & acceleration

Broker services

Sales development & acceleration

CMG offers strategic sales management solutions, connecting food and beverage brands with key retail partners to drive growth and market expansion.

Distributor relations

Chain
sales

Promotional planning

Retail marketing

Channel strategy

Sales forecasting

Category reviews

Sales administration

Trade spend management

Merchandising services

Field execution

Merchandising services

Field execution

CMG provides comprehensive in-store merchandising support, ensuring optimal product placement and enhanced brand visibility across retail locations.​

Community building

In-store execution

Best-in-class merchandising

Brand awareness

Logistical coverage

Increased retail pull

Shopper education

Merchandising audits

Actionable reporting

Business intelligence services

Data insights & analytics

Business intelligence services

Data insights & analytics

CMG delivers actionable insights through advanced data analytics, empowering brands to make informed decisions and optimize their market strategies.

Data
dashboard

Category management

Actionable reporting

Channel evaluation

Sales forecasting

Actionable insights

Promotional analysis

$ROS

review

Promotional planning

Decades of
CPG expertise

Decades of
CPG expertise

Our leadership team brings decades of combined experience in CPG sales, retail strategy, and in-store execution. We’re not just brokers — we’re seasoned operators who understand the nuances of building and scaling consumer brands.

About us

Ready to achieve critical mass?

Partner with CMG and propel your brand to sustainable success.​