Sven comes to CMG with 11 years experience in sales and business development. In his most recent role, Sven was responsible for developing retail relationships for an Australian brand, KeepCup. Sven led the US sales strategy for KeepCup securing new business and building relationships with large key accounts. His most notable success was with Whole Foods Global, which became a $1 million annual account for the KeepCup brand.
Sven has a knack for securing game changing key accounts for emerging brands. At Critical Mass, he will be responsible for identifying and executing on opportunities to expand the sales of portfolio brands within multiple retail channels, which includes working with portfolio brand brokers and distributor networks to maximize sales and distribution opportunities.