Matt has over two decades of experience as an integrated omni-media marketing expert who is especially accomplished in the food and beverage industry from startups to iconic national brands. Matt supervised the marketing for Kraft, Dannon, and Tyson Food and is intimately familiar with the challenges of the various retail channels. His extensive beverage experience includes work to build brands such as Capri Sun, Crystal Light, Kool-Aid, Tang, Country Time and Maxwell House and Yuban coffee brands. Matt handled all the branding and marketing for startup brand INVIGORADE Endurance Drink and helped to establish it as the leading ready-to-drink endurance beverage in its area of distribution. This effort included recruiting world-famous American professional cyclist and 3-time Tour de France winner Greg LeMond to endorse and invest in INVIGORADE.