SALES & DISTRIBUTION CAPABILITIES

A. Strategy:

  • Sales operations
  • Strategic planning and forecasting
  • Go to market strategy and execution
  • Route to market analysis
  • Sales team coaching
  • In house sales talent recruitment and structure
  • Retailer sell in tactics
  • Retailer presentations

B. Execution:

  • Retailer and distributor hunting
  • Key account management
  • Onboarding paperwork for retailers and distributors
  • Hiring and managing brokers
  • Direct vs DSD vs hybrid distribution analysis
  • Customer relationship management
  • CRM software tools and implementation
  • Field sales team management
  • Customer negotiation
  • International sales
  • Import/export analysis and execution
  • Influencer account identification and onboarding

C. Amplification:

  • Trade spend utilization
  • Promotions
  • Distributor and retailer advertising
  • Coupon program development
  • Trade show execution
  • New product launches and line extensions
  • Influencer account engagement
  • Retailer sales support
  • Pricing optimization