MARKETING & DESIGN CAPABILITIES

A. Strategy:

  • Consumer insights
  • Idea and concept generation
  • Target market identification
  • Concept validation via focus groups
  • Strategic positioning via competitor and market analysis
  • Marketing and customer plan development
  • Brand identity development

B. Branding:

  • Content and copywriting – naming, taglines, story, etc.
  • Packaging design/optimization
  • Sales support collateral creation (print and digital)
  • Consumer merchandising materials
  • Website development/optimization
  • Smartphone app development

C. Amplification:

  • Experiential marketing program development and execution
  • Social media marketing
  • Trade and consumer promotions
  • Celebrity endorsements
  • Traditional and digital advertising
  • Sampling programs
  • Tradeshow execution and booth design
  • Event sponsorships
  • Brand partnerships
  • Email marketing
  • Public relations
  • Press kits